If you want to drive traffic to your site, you will need to become good friends with Google and all it's tools. Once you have an account, you can use the same login to use all the tools.
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. All you do is add some code at the end of each of your pages.
PageSpeed Insights will help you make your web pages fast on all devices.
EXPERTE.com is a free page speed testing tool that allows you to test hundreds of URLs automatically. Just enter a URL and the tool will crawl the entire website and determine the page speed scores for each subpage. The data yielded is identical to the data of Google PageSpeed Insights.
Search Console tools and reports help you measure your site's search traffic and performance, fix issues, and make your site shine in Google Search results.
The web is full of websites that offer free web tools. Ahrefs have some of the best I have found. They have a backlink checker, a broken link checker, a keyword generator and more.